Every sale depends on a buyer. But where do you find that buyer? And how do you create interest—not aggravation—once you’ve found them? The answer is prospecting.
Every sale depends on a buyer. But where do you find that buyer? And how do you create interest—not aggravation—once you’ve found them? The answer is prospecting.
In this lesson, you'll learn what prospecting is, how it relates to "landing" and "expanding" sales, and how to follow an effective prospecting process.
In this lesson you'll lean what outreach strategies are available, how to choose among them, and how often you should employ them before labeling a prospect: "Not interested."
In this lesson, you'll learn why understanding the competition is critical and how to identify and gather the information that can give you the edge.
In this lesson, you'll learn how to prepare for a cold call and smoothly navigate your next call.
In this lesson, you'll learn how warm calling differs from cold calling, what makes a call "warm," and why warm calling is an effective sales strategy.
In this lesson, you'll learn what social selling is, why it's vital, and how to use social media to create an online presence that nurtures meaningful relationships.
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Succeeding in every job requires negotiating with coworkers, bosses, other departments or divisions, customers, suppliers -- everyone. Working in sales helps you develop the ability to really listen, to evaluate possibilities, identify key stakeholders, identify important drivers, deal with objections and conflicting opinions, and find ways to reach agreement without leaving scorched earth in your wake. Good negotiators operate short-term while thinking long-term.
Learn How!We can choose our friends, but we can rarely choose our customers. Working in sales will definitely broaden your diversity horizons, in a really good way. And working in sales will help you overcome hesitation or shyness, and give you the skills to step into unfamiliar or even uncomfortable situations with confidence.
Learn How!Sales skills are especially important if you hope to become an entrepreneur. No matter how big the company, every business owner is involved in sales and the entrepreneur who lacks the basic skills faces some major challenges. Sales skills are needed to get financing, inspire and motivate employees, sign distribution deals or partnerships, land the first customers. Every key effort involves sales, especially in the early stages of starting a company.
Learn How!Whether you’re a seasoned salesperson or brand new to the field, you need to know the basics. These fundamentals lay the foundation for a successful sales career.
ExploreDon’t let objections rattle you. Instead, remember that a “No,” is simply an opportunity for you to pivot, adjust your sales pitch, and relate to your prospect.
ExplorePsychology is the science of mind, motivation, and behavior. Thus, it’s a useful tool for salespeople. Psychology helps salespeople understand their prospects, make a good impression, build relationships, and ultimately, close deals.
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